Depending on your scenario and when implemented right, keeping your ecommerce site on your root domain makes the most sense. But there are a few exceptions.

This is depending on your situation and if implemented correctly, having the ecommerce site on the root domain makes more sense. However, there are quite a few exceptions.

Before we go to these exceptions, let’s talk about what eCommerce websites are. This did not start out that way – in fact, it was just plain, non-transactional sites. Transactions done are outside the website or separately.

Some SEO professionals might ask because the nature of eCommerce sites – non-transactional to transactional, where they should install them on their server.

It might seemed that putting it in the root domain may seemed to be an obvious option, but it can get complex and we will tackle that in this post.

Define the Purpose of Your eCommerce Site

The main purpose of eCommerce is only one thing – to sell. It might seemed to be simple, but the overall performance should help define which should be used.

A root domain is used for websites that are transactional. But, if there is a case of an existing non-transactional website changing to eCommerce, then this can become complicated.

You need to consider other things when setting up the eCommerce:

  • Is it better for SEO?
  • Is it better for users?
  • Is it better for the type of eCommerce situation that you have planned?

Let’s tackle further. Say, if we choose subdomains, what does it do? For one thing, it can separate the code.

Transactional vs Non-transactional

Transactional sites:

  • have built in shopping cart
  • requires additional SSL security
  • merchant account transactions or credit card processing partners and more

Non-transactional sites:

  • can host important information that the customer needs to discover in order to gain trust and buy from you
  • if the existing website is doing a great job in taking potential customers into your marketing funnel and you want to keep them and put a new eCommerce site on a subdomain

Other things that might be useful to know when it comes to opting for a subdomain is if you wish to sell globally – country-based eCommerce sites.

It is also helpful in using subdomains when there are redirections needed with tons of complicated SEO considerations and sections such as having a unique content, translations, and etc. that took you months to set up.

Based on the information above, it really depends on your situation and the type of business you have.

On the SEO side of things, we can tackle it in the next posts.